Here is some listing advice for the holidays. You know it’s that time of year again and every year I get asked the same questions about listing:
Should I list my house during the holidays or should I wait until January?
Should I pull my house off the market during the holidays?
Most people think it’s a really bad time of year to sell. Actually, that could not be further from the truth. It’s really a great time to sell. I will say, every year, December is my best month for selling homes. There’s no doubt about it.
Now I will say it’s a pretty hectic time for people, with all the stuff going on and all the holiday hustle and bustle, why would you want to list your house and keep it one the market during that time?
Well, there are quite a few reasons to list during the holidays and here are some of the really good ones. One of the best agents in the country shared this list with me a few years back and I’ve been sharing it with my clients ever since. Then last week I saw an article on Zillow posting a very similar list to this. So now even Zillow knows this is one of the best times of the year to sell your home.
Here are the top twelve reasons to list during the holidays:
1. People that look for a home during the holidays are more serious buyers.
All the looky-loos, all the people who don’t have anything better with their weekends, and the people that eventually want to buy are not spending their time during the holidays doing that. Just the serious buyers, the ones who need to buy right now are out there. That means less showings for you, less trouble getting ready for those showings.
2. Those serious buyers have fewer houses to choose from during the holidays.
Less houses on the market, less competition, that means more money for you. If you’ve been paying attention in my last few videos we’ve been talking about how low the inventory is and how much it’s dropped in the last few months. That’s a really big deal for you as the seller.
3. Since the supply of listings will dramatically increase in January, February, and March there will be less demand for your home at that time. Less demand equals less money for you.
4. Houses show better when they are decorated for the holidays.
When you go into somebody’s house during the holidays and it’s all decorated and the Christmas tree is up you just feel warmer, more homey, more emotional.
5. Buyers are more emotional during the holidays, they are more likely to pay your price.
They are basing their decision on how they feel about your house rather than the logic and the price. So you’re more likely to get a better price when somebody gets emotional attached to your house.
6. Buyers have more time to look during the holidays.
It’s more acceptable to take time off. The holidays give you a few more days off during the week on occasion. There’s just more time to look.
7. Some people must buy before the end of the year for tax reasons.
There are different tax reasons that people buy and it all ends at the end of the year. So that’s kind of important to some of those folks.
8. January is traditionally the month for employees to begin new jobs.
Since transferees cannot wait until spring or even until January to buy you must be on the market now to capture those folks.
9. During the holidays you can still be one the market but you have the option to restrict showings if you need to.
Many people do this and people seem to understand better during that time so it you have some days you just can’t show, people are way more tolerant at that time.
10. You can sell now for more money, and we can provide for a delayed closing or extended occupancy until early next year.
If you can’t move out until February or whatever we can work that out but let’s get the contract during December when the prices are a little better.
11. By selling now, you may have the opportunity to be a non-contingent buyer during the spring.
When many more houses are hitting the market for less money. I mean this will allow you to sell high now and buy low in the spring when all the inventory comes on the market.
12. It’s a statistic and I averaged over the past 3 years exactly 28.4% more homes close in December than January.
There are almost 1/3 more closings in December that there are in January and then February and March are very similar to January. It just doesn’t make any sense to wait.
There are twelve really good reasons to list during the holidays. Don’t wait until January, February, or March … if you’re going to list your house do it now. It just makes sense.